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Why it looks like this

• Four named Japanese blues (ao, ai, kon, mizu) plus one gold accent. Gold never becomes a background except the frosted ticker tint.
• Fraunces carries headlines, Archivo carries everything else, so the RFPs and the website read as one firm.
• Each vertical carries its own wagara pattern, chosen for meaning, not decoration: Uroko (protection) for Logistics, Tatewaku (rising steam) for Startups, Kikkou (structure) for Government.
• One pattern left out on purpose: Sayagata, too visually close to the manji for US client-facing material.
• Kanji appears in exactly two places, the Precision · Calm · Clarity rail and the color names, always paired with English. Everywhere else, English carries the meaning.